Privacy Policy

Last updated: 6 June 2026

This Privacy Policy explains how Ah, Lovely! collects, uses, stores, and protects your personal data when you visit www.ahlovely.com, contact me, sign up for my newsletter, book a session, attend a workshop, or work with me in another way.

Ah, Lovely! respects your privacy and processes personal data in accordance with the General Data Protection Regulation, known in the Netherlands as the AVG.

1. Who is responsible for your personal data?

The data controller is:

Ah, Lovely!
Owner: Marie Kremer
Registered address: Wagenweg 252, 2012 NP, Haarlem
KVK number: 63491869 (in association with Andrew Investments B.V.)
Email: marie@ahlovely.com
Website: www.ahlovely.com

I have not appointed a Data Protection Officer. For privacy questions, you can contact me directly using the email address above.

2. What personal data I collect

Depending on how you interact with Ah, Lovely!, I may collect the following personal data:

When you visit the website

I may collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Clicks and website activity

  • Referring website

  • Date and time of visit

  • Cookie preferences

This data is collected through the website platform and analytics tools used to operate and improve the website.

When you contact me

If you contact me by email, contact form, WhatsApp, social media, or another communication channel, I may collect:

  • Name

  • Email address

  • Phone number

  • Social media handle, if relevant

  • Message content

  • Any information you choose to share with me

When you book or attend a private colour analysis session

I may collect:

  • Name

  • Email address

  • Phone number

  • Booking details

  • Payment details

  • Invoice details

  • Session preferences

  • Relevant style, image, lifestyle, or personal goals you choose to share

  • Notes about your colour analysis result, such as season, undertone, palette, and recommendations

Colour analysis sessions may include a conversation about your goals, image, lifestyle, self-expression, and how you want to be perceived. I only record information that is relevant to providing the service.

When you book or attend a duo session, workshop, or corporate event

I may collect:

  • Name

  • Email address

  • Phone number

  • Organisation name, if applicable

  • Role or job title, if relevant for a corporate booking

  • Event details

  • Participant names, if provided

  • Dietary or accessibility information, if you choose to provide it

  • Payment and invoice details

  • Colour analysis result or workshop notes, where relevant

When you sign up for the newsletter

I may collect:

  • Email address

  • Name, if requested

  • Newsletter preferences

  • Subscription date

  • Consent record

  • Email engagement data, such as opens or clicks, depending on the newsletter provider used

You can unsubscribe at any time by using the unsubscribe link in the email or by contacting me.

Photos, testimonials, and social media content

I will only use identifiable photos, videos, testimonials, or before-and-after style content with your explicit permission.

You may withdraw this permission at any time by contacting me. Withdrawal does not affect processing that already took place lawfully before withdrawal.

3. Special category personal data

I do not intentionally collect special category personal data, such as medical information, religious beliefs, political opinions, ethnicity, sexual orientation, or health data.

Please do not send or share sensitive personal data unless it is strictly necessary. If you voluntarily share sensitive information during contact or a session, I will only record it where necessary and appropriate for the purpose of the service, and where there is a valid legal basis to do so.

Ah, Lovely! does not provide medical, psychological treatment, diagnosis, or clinical therapy through this website or through colour analysis services

4. Why I use your personal data

I only use your personal data when I have a valid reason to do so under the GDPR/AVG. The reason depends on how you interact with Ah, Lovely!.

If you contact me with a question or enquiry, I use your name, contact details, and message content to respond to you. This is based on my legitimate interest in replying to enquiries and, where your enquiry relates to a possible booking, taking steps before entering into a contract.

If you book a colour analysis session, duo session, workshop, or corporate event, I use your personal data to arrange and provide the service. This may include your name, email address, phone number, booking details, session preferences, payment details, and any relevant information you choose to share with me. This processing is necessary to perform the agreement between us.

If you attend a colour analysis session or workshop, I may record limited notes that are relevant to the service, such as your colour season, undertone, palette, recommendations, or style-related goals. I use this information to provide the service and, where relevant, to refer back to your results if you contact me afterwards.

If you make a payment or receive an invoice, I use your personal and payment details to process the payment, create invoices, and keep business records. This is necessary to perform the agreement and to comply with legal obligations, including Dutch tax administration requirements.

If you sign up for my newsletter, I use your email address, name if provided, and newsletter preferences to send you updates, inspiration, offers, or information about Ah, Lovely!. I only send newsletters based on your consent. You can unsubscribe at any time.

If you visit my website, I may use technical and analytics data to keep the website secure, understand how visitors use the site, and improve the website and services. Necessary cookies are used because they are required for the website to function. Analytics or marketing cookies are only used where permitted by law and, where required, with your consent.

If you give a testimonial, review, photo, or video, I will only use it for marketing or promotional purposes with your permission. You can withdraw this permission at any time.

If necessary, I may also use personal data to protect my legal rights, prevent misuse of the website, handle disputes, or comply with legal obligations.

5. Cookies and website analytics

This website uses cookies and similar technologies.

Cookies are small files placed on your device when you visit a website. Some cookies are necessary for the website to function. Others may be used for analytics, marketing, or embedded services.

Necessary cookies

Necessary cookies are used to:

  • Make the website work properly

  • Keep the website secure

  • Remember basic preferences

  • Enable forms, bookings, or checkout functions where used

These cookies do not require prior consent.

Analytics and performance cookies

Analytics cookies may be used to understand how visitors use the website, such as which pages are visited and how people move through the site.

Where required, these cookies will only be placed after you give consent through the cookie banner.

Marketing or tracking cookies

If marketing or tracking cookies are used, they will only be placed after your consent.

In the Netherlands, functional cookies can generally be placed without consent, but tracking cookies and some analytics cookies require consent.

6. Third-party services and processors

I may use trusted service providers to operate the website and business. These providers may process personal data on my behalf.

These may include:

  • Squarespace for website hosting, forms, analytics, and website functionality

  • Calendly for appointments

  • Stripe or Tikkie for payments

  • Squarespace Email Campaigns for newsletters

  • Google Workspace for email communication

  • An accounting software for financial administration

  • Google cloud storage for secure document storage

  • Social media platforms, such as Instagram, if you interact with Ah, Lovely! there.

Squarespace states that Squarespace sites use visitor data to operate correctly, and that analytics, cookies, payment processors, forms, fonts, and third-party integrations may involve visitor data depending on how the site is configured.

7. International data transfers

Some service providers may process data outside the European Economic Area.

Where personal data is transferred outside the EEA, I rely on appropriate safeguards where required, such as the European Commission’s Standard Contractual Clauses or equivalent data protection mechanisms.

Squarespace states that it uses safeguards including European Commission and UK Standard Contractual Clauses for certain international transfers.

8. How long I keep your personal data

I do not keep personal data longer than necessary for the purpose for which it was collected, unless I am legally required to keep it for longer.

If you contact me with an enquiry but do not book a session or service, I usually keep your message and contact details for up to 12 months after our last contact. This allows me to respond properly if you follow up later.

If you book or attend a colour analysis session, duo session, workshop, or corporate event, I keep your contact details, booking details, and relevant service information for up to 2 years after the last session or contact. This allows me to provide follow-up support, refer back to your colour analysis result, and maintain accurate client records.

If I make notes about your colour season, undertone, palette, recommendations, or style-related goals, I keep these notes for up to 2 years, unless you ask me to delete them earlier and I do not have a legal reason to keep them.

If you attend a workshop or event, I keep participant details for up to 12 months after the event, unless a longer period is necessary for administration, follow-up, or legal reasons.

If you sign up for my newsletter, I keep your email address and subscription details until you unsubscribe or withdraw your consent. I may keep a record of your consent for as long as necessary to show that the subscription was lawful.

If you provide a testimonial, review, photo, or video, I keep and use it until you withdraw your permission or until I no longer use the content.

If you make a payment or receive an invoice, I keep invoice and financial administration records for 7 years, because this is required under Dutch tax law.

Website analytics data and cookie data are kept according to the settings of the website and analytics tools used, and no longer than necessary for the purpose for which they were collected.

When personal data is no longer needed, I will delete it or anonymise it where possible.

9. How I protect your personal data

I take appropriate measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

These measures may include:

  • Password-protected accounts

  • Secure website hosting

  • Limited access to personal data

  • Use of trusted service providers

  • Secure storage of client and business records

  • Regular review of data that is no longer needed

No digital system is completely risk-free, but I aim to use proportionate and appropriate safeguards.

10. Your privacy rights

Under the GDPR/AVG, you have rights over your personal data. These may include:

  • Right to access your personal data

  • Right to correct inaccurate data

  • Right to delete your data

  • Right to restrict processing

  • Right to object to processing

  • Right to data portability

  • Right to withdraw consent

  • Right not to be subject to automated decision-making

The European Commission lists these as key GDPR rights for individuals.

To exercise your rights, contact me at:

marie@ahlovely.com

I may ask you to verify your identity before responding to your request.

11. Withdrawal of consent

Where I rely on consent, you may withdraw your consent at any time.

This applies, for example, to:

  • Newsletter subscriptions

  • Optional marketing emails

  • Photos or testimonials

  • Certain cookies

  • Any other processing based on consent

Withdrawal of consent does not affect the lawfulness of processing before the withdrawal.

12. Automated decision-making

Ah, Lovely! does not use automated decision-making or profiling that produces legal or similarly significant effects for you.

13. Children’s privacy

This website and my services are not directed at children under 16.

If a person under 16 wishes to book a service, attend a session, or sign up for the newsletter, consent from a parent or legal guardian may be required.

In the Netherlands, children under 16 cannot generally give valid consent themselves for certain online processing activities.

14. Complaints

If you have a privacy concern, please contact me first so I can try to resolve it.

You also have the right to file a complaint with the Dutch Data Protection Authority:

Autoriteit Persoonsgegevens
Website: www.autoriteitpersoonsgegevens.nl

15. Changes to this Privacy Policy

I may update this Privacy Policy from time to time, for example if my services, website tools, or legal obligations change.

The latest version will always be available on www.ahlovely.com.